Are these affiliate links?

Some are. Instantly, CallRail, GoHighLevel and JustCall are affiliate links. If you sign up through them, I may earn a commission at no extra cost to you.

Do you use these tools yourself?

Yes. We use GoHighLevel and CallRail on client accounts at Pink Shark. We use Instantly for our own outreach. I use JustCall for calling.

Which tool should I start with?

Start with the gap that costs you the most. If you don't know which one that is, take the free Funnel Audit.

Can Pink Shark set these up for me?

Yes. Pink Shark sets up CRM, call tracking and follow-up for clients. Send us a message on the Pink Shark contact page.

Marketing Tools for Small Business I Use

CRM, Call Tracking and Cold Email Tools I Use

Instantly

Cold email

What I use it for: Cold email for Pink Shark's own outreach. We don't run Instantly campaigns for clients.
Who it's for: Agencies and B2B service businesses that want to find new clients by email.
Not for: Businesses that want leads with no list work. The tool sends the email. You still need a clean, verified list.

Honest take: warmup protects your domain. It does not make people reply. List quality matters more.

Try Instantly

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CallRail

Call tracking

What I use it for: Call tracking on client accounts, with dynamic number insertion, so we can see which source made the phone ring.
Who it's for: Service businesses that get leads by phone and run Google Ads, Meta ads or SEO.
Not for: Businesses that get almost no phone calls.

Honest take: if you get calls from ads and can't see which ad made them, that is a gap to fix before you spend more.

CallRail vs GoHighLevel How to connect CallRail to GoHighLevel

Try CallRail

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GoHighLevel

CRM and automation

What I use it for: At Pink Shark we use GoHighLevel for forms, calendars, funnels, pipelines and follow-up on client accounts. My own Funnel Audit quiz is built in it.
Who it's for: Service businesses and agencies that want leads, calendars and follow-up in one place.
Not for: People who want a tool that works with no setup. It does a lot, and it takes time to set up well.

Honest take: powerful, but only as good as the setup. A messy setup is still messy.

My GoHighLevel review CallRail vs GoHighLevel How to connect CallRail to GoHighLevel

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JustCall

Calling, SMS and dialer

What I use it for: I use JustCall for calling.
Who it's for: Teams that call and text leads and want calls, texts and recordings in one app.
Not for: Businesses that only need to know which ad made the phone ring. That is call tracking (CallRail), not a dialer.

Try JustCall

Watch the video