Hands-on sessions for chambers, SBDCs and business groups. Owners leave with work done on their own business, not just notes.
In person or virtual.
Book one, or run them in order. Each one builds on the last.
01
We define the one customer you want more of, the super avatar, then split it into buyer personas by why they buy now and what holds them back. Owners leave with a filled in avatar for their own business.
02
We build an offer from the buyer personas: the core service, the bonuses, the guarantee and a reason to act now. Owners leave with a draft offer in plain words.
03
We look at where each persona searches and scrolls, then pick one place to start. Owners leave with a simple first plan for their ads.
A small business marketing workshop works best when people leave with something done. That is the whole design.
Chambers, SBDCs and business groups can book one workshop or the full set.
I can fit a member event, a training program or an online session. Send your date, format and group, and I’ll confirm details.
Fees depend on format, travel and date. Send a request and I’ll reply with options.
Owners and managers who want to leave with work done.
Example only, not a client story. Picture a pest control owner in the room. First they describe their one best customer: who they are, what problem they have, where they look for help and what makes them say yes. That is the super avatar.
Next they split that customer into buyer personas. One persona buys because of a problem today. Another is planning ahead. Each one needs a different message, and the offer stack and the ads come from there.
Before the event I ask who will be in the room, what they sell and what they already know. Then I pick the examples to match.
Run one workshop on its own, or run all three in order across a program. Send a request and I'll confirm details.
I can travel to your event or teach live over video. The content is the same either way.
Owners and managers of small businesses, mostly service businesses, and the groups that serve them, like chambers of commerce and SBDCs.
Yes. The three workshops build on each other: the super avatar first, then the offer stack, then where to advertise first. Send a request with your date, format and audience, and I'll confirm details.
Both. I can come to your group or run it live over video.
No. The workshops teach. They are not sales pitches.
Tell me about your event and your audience. Mention the workshop you want in your message, and I’ll reply by email.
Fees depend on format, travel and date.