GoHighLevel Review: How We Use It at Pink Shark
By Michael Preston, founder of Pink Shark Marketing (since 2013). Updated .
My verdict
- Best for
- service businesses and agencies that want leads, booking and follow-up in one place.
- Not for
- people who want a simple tool that works with no setup.
- My short take
- GoHighLevel can do a lot. It is only as good as the setup.
How We Use GoHighLevel at Pink Shark
- Forms. Leads from landing pages go straight into the CRM.
- Calendars. Leads book calls on a GHL calendar.
- Funnels. We build simple funnels and pages in it.
- Pipelines and tags. Each lead goes into a pipeline stage with a tag that shows where it came from.
- Follow-up. Workflows send texts and emails when a lead does not book.
- My own site. My free Funnel Audit quiz is built in GHL, and every lead lands in the CRM.
The Features That Matter
- CRM and pipelines. See every lead and its stage.
- Forms, surveys and quizzes. HighLevel quizzes can score answers by category and save results to contact fields (HighLevel Help).
- Calendars. Online booking.
- Workflows. Automatic texts, emails, tasks and alerts. Some triggers and actions, like Inbound Webhooks, are premium features with per-run charges after a free amount (HighLevel Help, checked 10/21/2026).
- Funnels and websites. Simple pages and funnels.
- Integrations. Tools like CallRail and Instantly can send leads into GHL.
Honest Pros and Cons
Pros
- Leads, booking and follow-up in one place.
- Follow-up can run on its own, so leads don't wait.
- Fits agencies that manage many client accounts, with one sub-account per business.
Cons
- It does a lot, so the setup takes time. A poor setup gives poor results.
- Some features cost extra per use (premium workflow actions).
- Not built mainly for call attribution. For calls by keyword, we pair it with CallRail.
GoHighLevel Pricing
Plans and prices change. Check the current plans on GoHighLevel's site before you decide.
Is GoHighLevel Right for You?
Use it if
- You get leads from ads or your website and need fast follow-up.
- You want booking and follow-up in one place.
- You have someone to set it up well, or you hire help.
Skip it if
- You get very few leads and a simple inbox works fine.
- You don't have time to set it up and don't want help.
Related Guides
GoHighLevel FAQ
Is GoHighLevel good for small service businesses?
It can be, if you get steady leads and need fast follow-up. It takes time to set up, so plan for that or get help.
Is GoHighLevel only for agencies?
No. Agencies use it to manage many clients, but a single business can use it as its own CRM.
Is GoHighLevel hard to use?
It has many features, so there is a learning curve. Start with one pipeline, one form, one calendar and one follow-up workflow.
Can Pink Shark set it up for me?
Yes. Send us a message on the Pink Shark contact page.